Manscaped Advertisement
A static print ad recreating the humour and voice of Manscaped’s “Hair Ballad.”
Challenge
Manscaped’s Super Bowl commercial “Hair Ballad” relies on music and storytelling to deliver its message. Manscaped needed a single static ad based on the Super Bowl commercial, that still communicated the humour, brand voice, and core message.
Approach
I analyzed the commercial to identify the target audience, brand voice, and key messaging. Using personification, I developed a copy-driven story that recreated the comedic narrative of the ad within one static visual while aligning with Manscaped’s bold brand style.
Outcome
The final print ad captures the playful tone of the original commercial while clearly positioning Manscaped as the grooming tool for hair everywhere.