Half Moon Drive In Audio Advertisement
A Spotify ad designed to turn everyday cravings into a trip to Half Moon Drive In.
Sound and Story
Written and produced by: Keira Still
Voiced by: Keira Still, Darren Purpur, Dionne Jennings
Challenge
Half Moon Drive In wanted to encourage people to drive to Lockport to satisfy food cravings. The challenge was to expand reach and remind audiences that the classic drive-in experience is worth the distance.
Approach
I created a 30-second Spotify ad designed to capture the nostalgic atmosphere of Half Moon. Visiting the restaurant and researching the brand helped shape an audio story that sparks craving and curiosity.
Outcome
The final ad blends relatable moments with familiar drive-in sounds to make listeners picture themselves at the restaurant. The spot builds anticipation and positions Half Moon Drive In as the place to satisfy that craving.